Case Study: How Jen Vasey Built a Thriving Nutrition Business as a Certified Metabolic Balance Coach
- Stephanie Long
- Apr 30
- 4 min read
When nutritionist Jen Vasey first came across Metabolic Balance in 2016, the concept immediately stood out. A program built on individual lab markers and truly personalized nutrition? It made perfect sense to her! But like many practitioners balancing career, life, and limited time, Jen put the idea on the back burner—until the world changed.
When the pandemic hit in 2020, Jen found herself with unexpected time and a renewed focus on how she wanted to serve others. It was then she decided to become a Metabolic Balance coach—a decision that would transform not only her business, but her clients’ lives and her own future.
In this case study, we share Jen's journey from curiosity to certification, how the Metabolic Balance system helped her scale her nutrition business with confidence, and why she now supports other nutrition coaches in building impactful, sustainable practices of their own.
From Curiosity to Certification
"Metabolic Balance was always in the back of my mind," Jen shares. "It stood out to me as the program that made sense—creating personalized plans using individual lab markers."
But it wasn’t until 2020, when the doors to her gym closed and life slowed down, that she finally decided to get certified. "Looking back, if I had known all it was going to do for me, my clients, and the growth of my business, I would have 100% become a coach when I first heard about it in 2016."
Her original goal was simple: help her family and friends who were going through a challenging time. What began as a short-term way to stay connected and be of service quickly evolved into something much more impactful.
A Business Transformed
Jen started by offering Metabolic Balance to people in her close circle. The results were immediate and remarkable. "Not only were people losing weight, but their overall quality of life was one they hadn’t experienced in years—or ever" she says. As her clients began sharing their experiences, demand grew.
"Before I knew it, I was taking on clients all over the country and even internationally. I was genuinely surprised to be working with people from so far away. That’s when I realized I was truly onto something."
What started informally soon became the foundation of a full-time business. Jen resigned from her corporate management position and transitioned to running her practice online. In her first year alone, she reached six figures in revenue.
"Even then, I didn’t know it would become a multi six-figure business that allows me to work from anywhere."
Client Stories That Changed Everything
While business growth was a significant milestone, it’s the client transformations that have been most meaningful to Jen.
One of her earliest clients—a friend's mother—lost 96 pounds. The following summer, Jen received a video of her running and jumping into a pool with her granddaughter.
"She has three older kids, and my friend said, 'Never in my life have I seen my mom run, let alone jump into the pool.' It was incredibly moving to witness the ripple effect of her transformation."
Another client shared a deeply emotional story about how Metabolic Balance changed her life. She had been considering applying for MAID (Medical Assistance in Dying) due to chronic pain and a lack of purpose. Working with Jen and following her Metabolic Balance plan gave her a renewed sense of vitality and hope.
"Not only is she thriving and feeling amazing, but she became a certified wellness instructor and is now helping others heal."
Jen adds, "I have story after story like this. Many of my clients were so transformed, they became coaches themselves."
Systems That Scale
One of the most surprising aspects of Metabolic Balance, Jen says, is how simple and scalable it is to implement.
"It seemed too good to be true. After years of putting in so much effort, how could it really be this effective?"
Thanks to the structured, science-based system and easy-to-use software, Jen can generate a customized, lab-based nutrition plan in just 10 minutes.
That efficiency has allowed her to sustainably manage an average of 30 clients per month—a volume that would be difficult without a reliable system.
"Everyone can benefit from a personalized plan, and more people need to know about this. That’s what motivates me to support other coaches—so I can help expand our collective reach."
Life-Changing for Clients, Career-Changing for Practitioners
Looking back, Jen says becoming a Metabolic Balance coach has been nothing short of transformational—both personally and professionally.
"It’s beyond anything I could have imagined. I’ve always been passionate about nutrition and helping people, but I didn’t know how I’d turn that into a scalable, sustainable business. Now, I run a multi six-figure practice from my laptop anywhere in the world. More importantly, I get to witness the life-changing results my clients experience. It’s incredibly rewarding."
Jen’s Advice for Practitioners Considering Certification
If you’re a practitioner feeling stuck, overwhelmed, or uncertain about how to grow your business or consistently deliver results, Jen has one clear message: don’t wait.
"If you’re doing everything manually or struggling to get consistent client outcomes, Metabolic Balance will change everything. It's science-based, repeatable, and empowering—for both you and your clients."
She continues, "This system allows you to create real impact while building a business that supports your lifestyle. I’ve done it, and I want other practitioners to know they can, too."
Ready to grow a results-driven practice rooted in personalized, science-backed nutrition?
Join the community of Metabolic Balance coaches across Canada who are transforming client outcomes while building fulfilling, profitable businesses.
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